In a breathtaking and symbolic event, the iconic Colosseum in Rome was illuminated in stunning pink hues inspired by the sandstone colors of Petra, Jordan’s world-famous archaeological city. This unique lighting ceremony celebrated the twinning of Petra and the Colosseum, both recognized among the New Seven Wonders of the World.
A Cultural and Tourism Bridge Between Jordan and Italy
The event marks a milestone in the growing collaboration between Jordanian and Italian cultural and tourism authorities. Designed to enhance joint international promotion efforts, the twinning aims to raise global awareness of these two extraordinary heritage sites.
As part of the initiative, videos showcasing Petra will be played continuously inside the Colosseum’s Museum halls. With the Colosseum attracting over 14 million visitors annually, this gives millions the opportunity to virtually explore Petra—many for the first time.
Eco-Friendly Lighting with a Historic Touch
The Colosseum was lit using modern, environmentally friendly lighting technology, which artistically brought out its ancient architectural features in shades reminiscent of Petra’s iconic pink sandstone cliffs. This creative gesture is part of a broader strategy to encourage cooperation between UNESCO-listed sites around the world, supporting their protection while also boosting their visibility in the global tourism market.
A Global Gathering for Heritage and Dialogue
The event drew significant attention from those passionate about heritage and tourism, along with representatives from local and international organizations. It served as a powerful reminder of how culture can connect nations, transcend borders, and inspire joint efforts to protect and promote humanity’s shared legacy.
Looking Ahead: More Global Partnerships to Come
The twinning between Petra and the Colosseum is just the beginning. Similar partnerships are being developed with other global landmarks included among the New Seven Wonders of the World—such as the Great Wall of China, Machu Picchu, the Taj Mahal, Chichen Itza, and Christ the Redeemer.
These future agreements aim to open up shared marketing opportunities, cultural exchange, and cooperative efforts to preserve and celebrate the world’s most treasured sites.
